You Can Thank Us Later – 7 Techniques That Will Make You a Better Email Marketer
Cody Yang, Campaign Manager at Profusion
As an email marketer, you know that crafting the perfect email campaign can be a tricky business that requires a combination of skills and techniques. From subject lines to copywriting to segmentation, there are many different elements to consider. To help you take your email marketing to the next level, we've put together a list of seven techniques that will make you a better email marketer.
1. Personalisation: Personalisation is one of the most effective techniques for improving email engagement rates. By tailoring your emails to the individual recipient, you can increase open rates, click-through rates, and conversions. This can include using the recipient's name in the subject line or body of the email or even images used in the email, segmenting your list based on demographic or behavioural data, and sending targeted content based on their interests.
2. A/B testing: A/B testing is the process of testing two different versions of an email campaign to see which one performs better. This can include testing different subject lines, CTAs (calls to action), images, or copy. By using A/B testing, you can optimise your email campaigns and improve your results over time.
3. Email automation: Automation is a powerful technique that can save time and improve the effectiveness of your email campaigns. By setting up automated campaigns triggered by certain actions or behaviours, such as abandoned cart emails or welcome series, you can nurture leads and engage with your audience more effectively.
4. Segmentation: Segmentation is the process of dividing your email list into smaller groups based on specific criteria. This can include demographic data, behavioural data, or purchase history, which products they’ve used. By segmenting your list, you can send more targeted and relevant content to your subscribers, which can lead to increased engagement and conversions.
5. Mobile optimisation: With more than half of all email opens happening on mobile devices, it's essential to optimise your emails for mobile. This can include using a responsive / mobile-friendly email design, keeping your subject lines short, and using clear and concise copy.
6. Analytics: Analytics is an essential technique for improving the effectiveness of your email campaigns. By tracking key metrics such as open rates, click-through rates, and conversions, you can identify areas for improvement and optimise your campaigns over time. Read our blog on what iOS 16 means to email marketers.
7. STO: STO (Send Time Optimisation) is important to email marketing because it optimises the timing of emails based on individual subscriber behaviour, resulting in increased open rates, improved click-through rates, reduced unsubscribes, and enhanced subscriber experience.
By using these seven techniques, you can take your email marketing to the next level and improve your results. Whether you're just starting out or looking to improve your existing campaigns, these techniques can help you engage with your audience and drive more conversions.