Profusion is a digital marketing service provider specialising in email marketing solutions delivered by smart people & technology...
We manage email marketing initiatives for some of the world's leading brands throughout their customer lifecycle...
With a healthy mix of Clients from blue chip to retail, we have the flexibility to work with any business looking to develop its digital presence.
Email Marketing
Profusion can help build your brand, drive repeat visits and orders, increasing the lifecycle of your customers through email marketing.
Enterprise Platform
Our sophisticated Enterprise platform supports the entire marketing process, incorporating segmentation, personalisation, delivery... (read more)
Basic Platform
Manage your email strategy and deliver tactical campaigns via a single secure platform... (read more)
Social Media
The culture of marketing is changing. Dialogue and engagement take precedent over push marketing...
Monitor
Knowing where to engage in conversations is key before you can start building relationships. Our tools help you track and monitor conversations... (read more)
Strategy
We believe in strategy then tactics. With Profusion you can establish clear measurable goals, set up reporting tools, brief internal teams... (read more)
Mobile Marketing
Web traffic from mobiles is growing immensely. Mobile marketing increases campaign reach but requires technical expertise...
Platform
Our flexible technology platform allows us to customise our service to suit your exact requirements, so we can deliver integrated mobile campaigns direct to your customers. Our data capture capability also means that you can create a revenue stream via inbound messaging. (read more)
Lifecycle Marketing
The old adage that it costs more to recruit a new customer than it does to retain an existing one still holds true. That's why we take lifecycle marketing seriously...
Methodology
The idea behind lifecycle marketing is easy to grasp but implementing a commercially viable strategy requires expert knowledge. Profusion has a tried and tested methodology, supported by proven technology, which helps you manage digital marketing at every stage of your customer lifecycle. (read more)
Our clients include...
Products & Services
Why Profusion?
Blog Headlines
- Bringing your emails to life: The advantages of using video in email communications
- Why the noreply@address Kills the Email Conversation
- 1 in 6 emails in the UK never reaches the inbox - A new email deliverability report by Return Path
- Profusion's back to basics: Email Deliverability Fundamentals, Data hygiene
Enterprise Platform
Profusion is one of the UK's leading digital marketing and eCRM solutions providers. Over the past 10 years we have used our expertise in email delivery and database programming to design and build online software solutions to cater for the ever demanding eCRM strategies of both B2C and B2B companies across Europe. (read more)
Basic Platform
Profusion's sophisticated Enterprise marketing platform allows you to easily deliver campaigns across multiple channels (including Email, Mobile, Direct Mail and Telephone) with all campaign data feeding back into a central database, giving you a single customer view. (read more)
Email Deliverability
In 2009 almost 50% of marketers experienced problems reaching recipients in-boxes. Only a fifth of these knew what percentage of their email budget was lost through non-delivery. (read more)
Social Media Marketing
Social media has changed the way in which we access, share and edit information. The idea has been there since the dawn of the web but the tools now exits to provide global access. No longer are your consumers passive readers of messages, they can quickly influence opinion locally, nationally and globally. (read more)
"Black and Decker has always been impressed with the level of technological and industry knowledge on hand, and how that knowledge is shared with us, the client."
Kamila Zamoro
Black and Decker
"We are delighted with the solution that Profusion has provided. For us it is essential that we have a system which allows us to maintain efficient communication with our members and we will continue to use Profusion's expertise in this area to help us maintain this."
Pippa Box
Head of Marketing
DMA UK
"In the 2 years I worked for Faith Shoe Group I turned the website into the most profitable 'store' within the chain. A key part of this journey of growth was supported by the expertise and guidance from the team at Profusion who offered strategic advice and strong commercially viable initiatives. I am now in a new role as Head of eCommerce at 7 For All Mankind EMEA and Napapijri, and I still have close connections with Profusion and they continue to offer consultancy for email for email best practice and new trends."
Talin Vartevanian
Head of eCommerce
7 For All Mankind
"We are a small business with limited budget and resource. We were absolutely delighted with the solution put in place by Profusion. We can provide sophisticated email marketing newsletters to our customers and benefit from an increase in bookings each time a newsletter goes out. We have been given strategic ideas by Profusion which have helped us deliver better communications than our competitors."
Andre Woodward
Chief and Owner
House on the Hill Restaurant and Venue Hire
"Profusion has played an instrumental role in working collaboratively with ourselves and Coremetrics in order to implement some highly targeted and triggered marketing campaigns based on our web analytics. The team at Profusion worked with a high level of professionalism. They carried their work out very thoroughly, guiding and providing strategic advice throughout the process. We see them as very much an extension of our own digital marketing team!"
John Meaden
Screwfix
Senior Marketing Manager - Web Recruitment & Retention
"Profusion have provided You at Work Ltd with an excellent service in the areas of email and SMS delivery. Their work has been a major factor in helping us to become market leaders in the deliver of employee benefit solutions. The account management provided by client services has been excellent with queries being answered in a swift and comprehensive manner."
Matthew Patching
Marketing Manager
You at Work Ltd
"We are very pleased with the ProDigital solution provided by Profusion. The time saved through automation is now spent on further enhancing our solution through sophisticated employee marketing communications, which will benefit out clients and their employees. The Profusion ProDigital solution is central to us maintaining market leadership."
James Keen
Corporate Marketing Manager
You At Work
"During our partnership with Profusion they have provided excellent service levels which met our full service needs and successfully deliver our email messages. They have helped develop our email strategy with enthusiasm and have always provided key insights into the digital marketing industry."
Nicholas Marmont
Admiral Insurance
"Profusion has been our strategic email marketing partner for over 3 years. We trust them to provide us with email and digital marketing best practice advice that helps us drive our business forward. The teams provide us with an excellent service that is full of passion, industry expertise and technical knowledge. We look forward to continuing our long-standing partnership and evolving our communications strategy to meet emerging consumer needs."
Seth Dashper
Marketing Manager
Selective Marketplace
"Profusion have played an instrumental role in working collaboratively with ourselves and Coremetrics in order to implement some highly targeted and triggered marketing campaigns based on our web analytics. The team at Profusion worked with a high level of professionalism. They carried their work out very thoroughly, guiding and providing strategic advise throughout the process. We see them as very much an extension of our own digital marketing team!"
John Meaden,
Senior Marketing Manager
Web Recruitment & Retention
Profusion Partners...
