Customer lifecycle marketing
We’ve moved out of the old school of sending a million emails to everyone on your database. Now it’s about tuning in to a much more targeted, personalised environment. Get started on the path to personalisation now.
How we can help you
Profusion has supported SMEs and a host of blue-chip clients, including HSBC, Kingfisher Group, Rolls-Royce, First Direct and Coty with data science, data engineering and multi-channel marketing support for twenty years.
We are a one stop shop for data and marketing services. Support can range from consultancy advice through to the creation and execution of innovation projects and marketing campaigns. We specialise in helping retailers, FMCGs, SMEs and financial services businesses to grow their businesses using the power of data science. Our partnerships with universities and leading tech organisations enables us to bring the best academic thinking into the solutions we offer our clients.
Data engineering + BI
Advanced data architecture, data management and BI are essential for the delivery of quality data to provide timely, accurate, decision-making and marketing intelligence.
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Data science
Customers stay with brands that know them deeply and effortlessly support their changing lifestyles. Increase engagement through AI and tailored machine learning.
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Multi-channel marketing
Add value to your campaigns and customer journeys through email delivery, SMS, tech and custom-built features – microsites, personalised web forms, landing pages and surveys.
Find out moreClients and partners
We partner with clients across: financial services, retail, automotive, FMCG, travel, government
Our Work
Client testimonials
“I just wanted to say a massive thank you to Dom. He has been absolutely amazing. I cannot stress how crucial he’s been in helping us getting this over the line. I wanted to give you this feedback as he’s superb.”
Senior customer communications manager, financial services
“Emma has been a joy to work with. She’s taken on board any feedback we’ve given and actioned it. I can always rely on her to come up with new ideas. She’s passionate, strives to improve our account and brings in new resources to help us succeed.”
Customer and marketing manager, retail
“Tom and Sam have been a great help over the past few months. Tom has regularly gone over and above to support us. Sam is super committed, very thorough and very client focused. This has definitely made my life a lot easier.”
Marketing manager, financial services
“Thanks, Summer and to Profusion, for all your support and putting so much energy into the session today. You’ve challenged every brief to make it better. We’ve built solid foundations to keep making great progress.”
Head of acquisition marketing, financial services
“Thank you very much to you, John, and Christina, this would have been a huge risk if we hadn’t managed to turn it around in time – I appreciate your dedication and brilliant attention to detail.”
Customer retention and engagement marketing manager, financial services
“Absolutely brilliant service from Roxy. We suggested a last minute re-send and this was done within hours. Great communication and can-do attitude.”
Customer marketing manager, financial services
On the path to personalisation?
Download your end-to-end customer lifecycle marketing guide
