What can marketers learn from Amazon Go?

Guy Marson, MD at Profusion, discusses what lessons can be learnt from Amazon’s new concept store Amazon Go.

A simple street corner in Seattle has become the subject of international attention recently thanks to Amazon’s announcement of Amazon Go, a cashless, cashier-less and ultra-convenient corner shop experience.

The key here is experience, which Amazon has previously done very well with their one-click checkouts and Amazon lockers. They seem to know their consumers’ every need, desire and are intent on placing themselves into every facets of a customer’s life. From books to music, films, groceries and other goods, Amazon offers nearly everything a modern consumer needs.

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