We love working with SMEs because our data projects and communication campaigns have such a huge impact in a very short space of time. For example, we recently helped music broadcasting platform Boiler Room to understand their Gen Z audience so they could drive revenue with advertisers.

A common misconception is that data science or advanced, complex marketing campaigns are the sole preserve of big companies. This is simply not true. Any company with data can use it to improve their business and, ultimately, make more money. We can work with you on everything from creating and running a communication campaign that has a serious return on investment to using your data to help you learn more about your customers, improve your product or solve a specific business challenge. By working flexibly and quickly we can keep costs down without sacrificing quality or innovation.

How do we get started?

In nearly every instance, our first step is to get your data in order. No matter what the challenge is, the solution will require data architecture that enables your data to be collected, stored and analysed effectively. If this sounds daunting, don’t worry. Our data engineers have a wealth of experience making this happen and our consultants will work with you to ensure you and your team are fully involved in every step.

Next, our consultants deal with your challenge.

For example, do you want to improve customer retention? Great! Perhaps the best solution will be for our data scientists to analyse your data and create a churn model which will identify the customers who are most likely to stop buying your product. Our award-winning email marketers can then design a marketing campaign that will re-engage these people. We can then automate it for you to ensure you continue to get an incredible and measurable return on investment.

Perhaps your challenge is something more esoteric? You want to improve profitability but you’re not sure what the most effective way to do it is. Not a problem. We can work with you to design a bespoke solution – leveraging all the skills in our highly diverse team. Everything we do is fully transparent and measurable. You’ll be able to see exactly how your solution works and its impact on your bottom line.

 

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