Profusion adds heavyweight talent to help spearhead new Data Academy initiative

  • Former CCO of Aston Villa Charlie Wijeratna and ex-CEO of Career Ready Anne Spackman OBE join as non-executive directors of data science company
  • Charlie brings 20 years of commercial experience including Commercial Director of the European Games 2015, Tottenham Hotspur and Director of Commercial Negotiations of London 2012
  • Anne is an experienced CEO, Board Director and journalist previously serving as Executive Director of The Times Newspaper, Director of Camelot Foundation and Chair of the National Council for One Parent Families

London, UK; 4th March 2020: Data science company Profusion has announced that Charlie Wijeratna and Anne Spackman OBE have joined its board as non-executive directors.

Charlie and Anne will help expand Profusion’s commercial offering, develop its charitable programmes and support its new Data Academy.

The Data Academy, which is due to launch in the summer, is one of the UK’s first year-long academic and business programmes specifically targeted at getting underrepresented groups into data science. It has been developed in partnership with the University of Essex, and will take in 20 students aged 16-24 from minority or low income backgrounds, with further programmes to follow later in the year.

Profusion provides a range of data science and digital marketing services to global companies including HSBC, Kingfisher Group, Coty, and First Direct.

Natalie Cramp, CEO of Profusion, said: “Appointing Charlie and Anne is a real coup for us. They both bring a wealth of senior experience from a range of different organisations. This talent and insight will help Profusion capitalise on the soaring demand for data-driven marketing services, innovation and business intelligence. They will also play a major role in our Data Academy which is part of our commitment to tackling the diversity and skills gap in our sector.”

Anne Spackman, Non-Executive Director of Profusion, said: “I am very excited to work with Profusion’s team. Their commitment to philanthropy and diversity in response to the sector’s critical skills shortage really sets them apart. Many businesses simply pay lip service to these challenges, but Profusion is genuinely backing words with clear actions.”

Charlie Wijeratna, Non-Executive Director of Profusion, said: “Profusion is active in one of the fastest growing industries in the UK. Their impressive client list, experience and talented team mean that they have the potential to become a major startup success story. I’m very happy that I’m supporting them on this exciting journey.”

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