Leading IoT standards organisations form partnership

Posted on September 9, 2016

Our Head of Communications Robert Bownes has commented on Nicholas Fearn’s IoT article in Internet of Business. The article explores three key areas of standardisation, security and cooperation for the Internet of Things industry. “Standardisation is crucial to making the IoT a mass market success. Smart devices will only make economic sense to consumers if… more

Landmark email privacy case

Posted on September 5, 2016

Our Co-founder Guy Marson has commented on Phil Muncaster’s article in InfoSecurity on extra-territorial access to stored data. “If the case is overturned yet again, the resulting shockwaves across the tech industry will set the sector back several years,” he added. “Any future rulings will especially affect cloud providers, calling into question the security of… more

Profusion wins the European Performance Marketing Awards

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We are very proud to have been selected as winners of the European Performance Marketing Awards (EPMA). Going the “extra mile” with marketing agency Jaywing to provide First Direct with data excellence through ‘tap and reveal’ First Direct emails. The group’s solution delivery team leader, Alena Lapukhova, spoke of the group’s “pride” in winning at… more

Robot staff and emoji menus: how hospitality went hi-tech

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Guy Marson, MD at Profusion, spoke to the Guardian on how the hospitality industry is using AI for a more personalised customer experience. “…hotels are the perfect test bed” for technology, particularly the internet of things and smart devices. “Using phones, wristbands or smartwatches as alternatives to room keys, access to on-site facilities or to control… more

Data: the penicillin to the marketing attribution problem?

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Our Co-founder Guy Marson has written an article on data collection and gathering insights for marketing attribution: “…before you begin to get insights from customer data, you need to gather it. Data from your CRM systems, paid and organic social media, digital marketing campaigns, TV and radio advertising, in-store promotions, sales, loyalty and other offline… more

Our Co-founder Guy Marson comments on European content quotas

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Follow the link below to see our Co-founder Guy Marson’s comment on quotas for video-on-demand European content: “It is clear that the initiatives set out by the European Commission are aimed at finally allowing European tech companies to compete with their US counterparts. The ecommerce initiatives are designed to make it easier and cheaper for… more