The benefits of personalisation engines for brands

Posted on January 4, 2017

Guy Marson discusses how businesses can use personalisation engines in Entrepreneur Middle East. When you look under the hood of your car, it can be forgivable if you haven’t got a clue what most of the things inside actually do. The same cannot be said about your sales and marketing efforts. Knowing exactly what your… more

What are the new innovations in the ecomm supply chain?

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Account Director Alena Lapukhova discusses new innovations in the ecommerce supply chain with Retail Week. It’s great news for customers – but retailers have set some very high standards for themselves and, Alena Lapukhova, account director at data science company Profusion says, left customers expecting “instant gratification” as never before. She says: “Pretty soon, we’re going… more

Don’t Pay To Play — Pay To Personalise

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Profusion’s MD Guy Marson writes for Mediapost about how marketers need to focus on better personalisation instead of email ‘stamps’ or premium inboxes. In the fight over inbox space, it appears marketers have forgotten the consumers themselves. Now, with inboxes at breaking point, there have been calls for businesses to pay for a pay-to-play email… more

Brussels takes slow road to tech future

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Guy Marson comments on the EU Commission’s digital single market strategy in Politico EU. “It is clear that the initiatives set out by the European Commission today are aimed at finally allowing European tech companies to compete with their U.S. counterparts,” said Guy Marson, co-founder of Profusion, a data science and intelligence marketer. Read more… more

Wearables at work: the new frontier of employee surveillance

Posted on September 25, 2016

The FT covers Profusion’s wearable technology research with comments from Mike Weston. “He only had himself to blame, Mike Weston thought ruefully as he strapped a Fitbit to his wrist one cold February morning. His company was about to start tracking him 24 hours a day, gathering data on everything from his sleep quality and… more

Making Marketing Accessible

Posted on September 9, 2016

Our co-founder Guy Marson has written an article for Brand Quarterly discussing why marketers should tailor their communications to individuals with hearing and sight loss. “Anticipated to be the “holy braille” of marketing, personalisation of consumer campaigns for customers with audio/visual impairments offers a host of advantages for companies. It ensures all consumers are catered for… more