What can marketers learn from Amazon Go?

Posted on January 4, 2017

Guy Marson, MD at Profusion, discusses what lessons can be learnt from Amazon’s new concept store Amazon Go. A simple street corner in Seattle has become the subject of international attention recently thanks to Amazon’s announcement of Amazon Go, a cashless, cashier-less and ultra-convenient corner shop experience. The key here is experience, which Amazon has… more

Marketing the potential of the connected car

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Yariella Coello, Head of Consultancy at Profusion, discusses how self-driving and connected cars present a great opportunities for marketers. With Samsung’s recent purchase of connected car firm Harman, the fight over who’ll lead the connected and autonomous vehicle market is hitting the fast lane. This development could prove a great opportunity for marketers to take advantage… more

How closing the gap will keep our country safe

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Guy Marson, MD at Profusion, writes for ITProportal on how the digital skills gap is affecting the police force and how to combat it. A police watchdog recently stated that the UK’s police force is feeling the strain of the country’s digital skills gap. Police stations are straining under the pressure of sifting through the… more

What happens to data protection when we leave the EU?

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Guy Marson speaks to Computer Weekly about the potential impacts of the EU’s GDPR. “One can only assume and plan on the basis that whatever arrangement we have will be the same, or at least predominantly similar, as we have an overlap of being in and then out of the EU,” says Marson. “It would… more

EU court rejects data retention law

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Robert Bownes comments on the ECJ ruling against indiscriminate collection of data in Tech Crunch. “The ECJ’s ruling could have little impact once the UK leaves the EU. Post-Brexit the UK may be free to pursue even more draconian data measures. This is bad news for consumers, businesses and could have a chilling effect on… more

Does Black Friday make money for SMEs? Look at the data

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Writing for the Telegraph, Profusion MD Guy Marson discusses how businesses can use data to determine if promotions like Black Friday will work for them. Whether it’s Black Friday, Cyber Monday or Single’s Day, our calendars are filling up with events that promise rock-bottom prices and deals that we simply cannot miss. In 2015, shoppers spent… more