Blog

Using data to unlock your future

Posted on March 9, 2017

Yariella Coello, Head of Consultancy at Profusion, discusses how small businesses can use data ti predict future performance. For business leaders seeking to future-proof their organisations, data should be the foundation for all future-proofing strategies. How can small businesses use data to predict their future performance? Given recent global events, businesses were reminded just how… more

Speaking data under GDPR

Posted on February 24, 2017

Guy Marson, Managing Director at Profusion, discusses how businesses will have to explain data use under the EU’s General Data Protection Regulation (GDPR). There is change afoot in the way businesses will be able to use and collect personal data. Under the EU’s General Data Protection Regulation (GDPR) businesses will have to explain to consumers… more

Video: digital marketing in 2017 part 6

Posted on February 17, 2017

Michael Brennan, consultant at data science and intelligent marketing company Profusion, discusses the key technology trends affecting the marketing and advertising industry in 2017 and beyond. This video is part of a series, new videos will be published to this site every week. If you’d like to receive a roundup of all videos once live,… more

Video: digital marketing in 2017 part 5

Posted on February 10, 2017

Michael Brennan, consultant at data science and intelligent marketing company Profusion, discusses the key technology trends affecting the marketing and advertising industry in 2017 and beyond. This video is part of a series, new videos will be published to this site every week. If you’d like to receive a roundup of all videos once live,… more

Announcing GDPR

Posted on February 3, 2017

Michael Brennan, consultant at Profusion, discusses the implications of the General Data Protection Regulation (GDPR) for businesses and the challenges it presents. No, not the latest online dating app, but the European General Data Protection Regulation (GDPR) due to take effect in May 2018. It’s understandable that many may have missed the May 2016 memo… more

We need to talk about data differently

Posted on February 2, 2017

Guy Marson, Managing Director of Profusion discusses why all businesses have a duty to inform customers about the benefits of analysing their data. Data is supposed to be the new oil, powering all industries and underpinning major business decisions. That said, ask any Tom, Dick or Harry on the street what the word data means… more