How much do you know about data anyway?

Posted on June 22, 2017

Jade Emmons, Communications Assistant at Profusion, discusses the new Data Protection Bill and whether the public really understand the value of data. The Queen’s Speech recently had an interesting little tidbit for the tech industry. Under the new Data Protection Bill, consumers are going to have more power over their data, including giving people the right… more

Does Amazon Hold the Keys to AI’s Success?

Posted on June 1, 2017

Yariella Coello, Head of Consultancy at Profusion, discusses what marketers can learn from Amazon’s use of AI Concepts like artificial intelligence (AI), machine learning and data science are terms that are hard for the everyday consumer to understand. Their underlying principles are rooted in statistics and computer science, which are often not the easiest topics… more

Speaking data under GDPR

Posted on May 18, 2017

Guy Marson, managing director at  Profusion, sheds light on how marketers will have to explain data use and algorithms to consumers under GDPR. The EU’s General Data Protection Regulation (GDPR) has been getting a lot of air time for a while now. Some marketers may already be clued up on the regulation and what it means for… more

Be part of Profusion’s CDO research

Posted on May 5, 2017

At Profusion, we’re all about the exciting opportunities for data-driven organisational transformation. Our primary focus is optimising customer experiences through sophisticated marketing intelligence. However, this is increasingly but one of the opportunities arising from our prospect discussions. And while we might argue that ‘all data is marketing data’ – especially with the growth of the… more

Gaming the system

Posted on May 4, 2017

Jade Emmons, Communications Assistant at Profusion, discusses how companies can gamify experiences more effectively. Recently, a Guardian article on how technology gets us hooked from an early age caught my attention thanks to its focus on the bright lights and feedback mechanisms of slot machines and games like Candy Crush. Gamification is still a relatively… more

Data 50 Awards success

Posted on May 3, 2017

We’re delighted that our Managing Director Guy Marson has been listed as one of the top 10 data entrepreneurs the industry should watch in the 2017 Data 50 Awards. The Data 50 Awards celebrates data leadership and excellence and recognises outstanding innovation and achievements by entrepreneurs within the sector. “Guy Marson has helped organisations drive business… more