Make it personal – personalisation in the digital age

Posted on September 10, 2014

Yariella Coello, Consultant at Profusion, explains the importance of personalising your marketing campaigns As we all know, what matters most to marketers is making (and keeping) their customers happy. Whether this is measured in a customer satisfaction score, more campaign engagement, brand loyalists, product sales or simply pounds to the bottom line, success is dependent… more

Lily pads: Markov chains and the customer journey

Posted on September 9, 2014

Henrik Nordmark, Head of Data Science at Profusion, explains the basics of Markov Chains and their business applications A good customer experience with a brand is based on the entire customer journey not just the delivery of a quality product or service. So what do lily pads have to do with creating a great customer… more