Everything you need to know about clustering and how it can help your business

Posted on January 20, 2015

Karolina Kruszewska, Data Scientist at Profusion, explains the basics of clustering and its applications to businesses Since I moved to the UK I have always been surrounded by an international circle of people. Although I still hold a Polish passport, I would call myself more European than Polish.  In my last 7 years here, I… more

Profusion has Landed: a digital débutante in Dubai

Posted on October 27, 2014

Julia Boullemier, Regional Director MENA at Profusion, gives an insight into her first few days in Dubai, after moving there to set up Profusion’s Dubai office Marhaban everyone, or “hello” in English, This is the first instalment of my blog about the launch of Profusion in the UAE. A letter from Dubai if you like!… more

Testing: will you be star baker?

Posted on October 10, 2014

Hanh La-Bell, Head of Solution Delivery at Profusion, explains how to test your digital marketing campaigns effectively So you have built an all singing, all dancing digital marketing programme and now your thoughts turn to testing. Testing is the bane and the afterthought to the implementation of any project. Like the icing on the cake it… more

Make it personal – personalisation in the digital age

Posted on September 10, 2014

Yariella Coello, Consultant at Profusion, explains the importance of personalising your marketing campaigns As we all know, what matters most to marketers is making (and keeping) their customers happy. Whether this is measured in a customer satisfaction score, more campaign engagement, brand loyalists, product sales or simply pounds to the bottom line, success is dependent… more

Lily pads: Markov chains and the customer journey

Posted on September 9, 2014

Henrik Nordmark, Head of Data Science at Profusion, explains the basics of Markov Chains and their business applications A good customer experience with a brand is based on the entire customer journey not just the delivery of a quality product or service. So what do lily pads have to do with creating a great customer… more