Here comes the data science bit…

Posted on April 23, 2015

Mike Weston, CEO at Profusion, discusses how supply chain managers can use data more effectively It is no secret that data science promises to make many aspects of supply chain management and procurement more efficient. Much has been written about how data science techniques can improve automation, increase freight usages, track vehicles more accurately, enhance… more

5 questions everybody should ask about their email marketing campaign

Posted on March 23, 2015

Karolina Kruszewska, Data Scientist at Profusion, explains how to measure email campaign performance more effectively Here at Profusion our clients often come to us with specific requests. However, not everyone is aware of just how much information we can get out of their data. Our data science team strives to exceed clients expectations and find… more

How big data can improve your commute

Posted on February 27, 2015

Hanh La-Bell, Head of Solution Delivery at Profusion, discusses how data can be used to improve your commute Some days, my commute is the bane of my life. Overcapacity trains, clogged up bus routes and ridiculous rush hour traffic are not the greatest way to start or end a day. Working in a commuter hotspot… more

Everything you need to know about clustering and how it can help your business

Posted on January 20, 2015

Karolina Kruszewska, Data Scientist at Profusion, explains the basics of clustering and its applications to businesses Since I moved to the UK I have always been surrounded by an international circle of people. Although I still hold a Polish passport, I would call myself more European than Polish.  In my last 7 years here, I… more

Profusion has Landed: a digital débutante in Dubai

Posted on October 27, 2014

Julia Boullemier, Regional Director MENA at Profusion, gives an insight into her first few days in Dubai, after moving there to set up Profusion’s Dubai office Marhaban everyone, or “hello” in English, This is the first instalment of my blog about the launch of Profusion in the UAE. A letter from Dubai if you like!… more

Testing: will you be star baker?

Posted on October 10, 2014

Hanh La-Bell, Head of Solution Delivery at Profusion, explains how to test your digital marketing campaigns effectively So you have built an all singing, all dancing digital marketing programme and now your thoughts turn to testing. Testing is the bane and the afterthought to the implementation of any project. Like the icing on the cake it… more