De-silo and drive with data

Posted on January 29, 2018

Adopt a holistic, data-driven approach to create a seamless and personalised customer experience. Our digital transformation team explains all to Profusion editor Louise Scott If there are two words that trip off the tongue of shrewd marketers these days, it’s these: customer experience. Services such as ‘customer journey mapping’ and ‘customer experience journeys’ are now key… more

Let Project Babochka predict your success

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If only you could see how that campaign you’re crafting will hit your bottom line … Behind the scenes in our data science team, a clever new tool is in the making for exactly this. Vasileos Vasileo tells editor Louise Scott What is Project Babochka and what does it do?  Project Babochka is an algorithm… more

Get personal to make impact

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Profusion digital marketing experts shared their top tips in a round table with Louise Scott  If data is king and testing is queen, personalisation is the prizewinning prince of digital marketing. Marketers see an average increase of 20% in sales when using personalised experiences, and personalised emails deliver 6x higher transaction rates, say Monetate and… more

CDO – Today, Tomorrow, Always?

Posted on December 4, 2017

Profusion recently launched a report exploring the role of the Chief Data Officer in the UK economy – how many of them are operating at the C-level, how does the reality of the job match up to business and individual expectations, how does the CDO relate to other members of the C-Level and whether the… more

Managing Partner of Neo@Ogilvy joins Profusion

Posted on October 3, 2017

Profusion are proud to announce that Anik Sumon will be joining them as a Consulting Partner to spearhead Profusion’s expansion into digital marketing and data science consultancy. Anik will build a new business consultancy division within Profusion specialising in data science and digital transformation. This will complement Profusion’s existing solution delivery, data science, data management… more

BBQ recruitment event sizzles

Posted on July 31, 2017

Profusion defied the weather gods to hold a rooftop BBQ and drinks reception on Thursday. The event was the first of a quarterly meet up for people in the tech community who are interested in working for Profusion or simply want to get to know our company better. We’re currently undergoing an unprecedented level of… more