Blog

Mixed Reality and the language of normalisation

Posted on April 20, 2017

Michael Brennan, Consultant at Profusion, discusses the rise of mixed reality as opposed to augmented reality. Last year when researching and preparing an overview of the key trends and themes impacting on marketing in a digital age I noticed a subtle shift in the language used to describe the phenomenon formerly known as augmented reality…. more

Getting Your Data GDPR Compliant

Posted on March 23, 2017

Guy Marson, Managing Director at Profusion, discusses how small businesses can get ready for the EU’s General Data Protection Regulation (GDPR). Say “General Data Protection Regulation (GDPR)” to many business owners and you’re likely to be met with a blank stare. For many, the regulation, thought up in the distant rooms of the European Parliament,… more

Using data to unlock your future

Posted on March 9, 2017

Yariella Coello, Head of Consultancy at Profusion, discusses how small businesses can use data ti predict future performance. For business leaders seeking to future-proof their organisations, data should be the foundation for all future-proofing strategies. How can small businesses use data to predict their future performance? Given recent global events, businesses were reminded just how… more

Speaking data under GDPR

Posted on February 24, 2017

Guy Marson, Managing Director at Profusion, discusses how businesses will have to explain data use under the EU’s General Data Protection Regulation (GDPR). There is change afoot in the way businesses will be able to use and collect personal data. Under the EU’s General Data Protection Regulation (GDPR) businesses will have to explain to consumers… more

Video: digital marketing in 2017 part 6

Posted on February 17, 2017

Michael Brennan, consultant at data science and intelligent marketing company Profusion, discusses the key technology trends affecting the marketing and advertising industry in 2017 and beyond. This video is part of a series, new videos will be published to this site every week. If you’d like to receive a roundup of all videos once live,… more

Video: digital marketing in 2017 part 5

Posted on February 10, 2017

Michael Brennan, consultant at data science and intelligent marketing company Profusion, discusses the key technology trends affecting the marketing and advertising industry in 2017 and beyond. This video is part of a series, new videos will be published to this site every week. If you’d like to receive a roundup of all videos once live,… more