Marketing the potential of the connected car

Yariella Coello, Head of Consultancy at Profusion, discusses how self-driving and connected cars present a great opportunities for marketers.

With Samsung’s recent purchase of connected car firm Harman, the fight over who’ll lead the connected and autonomous vehicle market is hitting the fast lane. This development could prove a great opportunity for marketers to take advantage of the change in behavior these vehicles will create.

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