A Time and Day Delivery Plan identifies the best moment for you to send your campaign to maximise impact.
The plan is essentially a timetable which staggers the release of your campaign to small test groups. Each group is tailored to reveal different characteristics.
After testing, we use a range of analytical techniques which will tell you:
• When different customer groups are most likely to engage with an email campaign
• The optimal time to send different types of campaign
• The pattern of customer engagement with your campaign over time
Using this information we will be able to pick the best time and day to send your campaign on each channel. The result is the highest possible level of engagement and action from your customers.