Managing Partner of Neo@Ogilvy joins Profusion

Managing Partner of Neo@Ogilvy joins Profusion

Profusion are proud to announce that Anik Sumon will be joining them as a Consulting Partner to spearhead Profusion’s expansion into digital marketing and data science consultancy.

Anik will build a new business consultancy division within Profusion specialising in data science and digital transformation. This will complement Profusion’s existing solution delivery, data science, data management and development teams.

Prior to taking up his new role, Anik worked as a Managing Partner at Neo@Ogilvy London where he led digital performance marketing strategy for brands such as Sony Electronics, Nestlé and Nespresso. Anik has a proven track record of developing digital solutions using consumer data and insights, media channels and technology, making him an ideal fit to strengthen Profusion’s data science and marketing services division.

Darren Robson, Managing Director at Profusion, said: “We’re delighted to welcome Anik to the Profusion family. He brings a wealth of experience and know how which will strengthen and deepen our offering to clients. Profusion is rapidly growing as a result of our expertise in marketing and data science. With our clients seeking more support in large projects such as digital transformation, now is the perfect time for us to launch this new division headed up by Anik.”

Anik Sumon, Consultancy Partner at Profusion, said: “I am thrilled to join Profusion. I am looking forward to combining my digital marketing experiences with my academic background in computer science to develop different industry-specific digital transformation programs. I am excited to be part of the future of marketing and Profusion.”