To run a great cross-channel strategy we work with you to get the data into a place where something in any moment can trigger a real-time action. We know how to capture information, trigger a follow-up email and give the customer a super smooth experience in real-time. We call this data the ‘golden record’ or single customer view. We’ve got skills in house to present data in a visual way that anyone can absorb in a few seconds.
Dynamic content and interactivity
Working closely with our data science team we identify, discover and tap into different pockets of data. With this, we create even more unexpected and personalised experiences for each customer by inserting dynamic content that matches the profile of the individual recipient. We also apply interactivity including carousels, gamification and ‘surprise and delight’ features such as ‘tap to reveal’.
“We get your message past firewalls and your point across in three seconds”
We always ask you: “What’s the thinking behind the objective and is this actually going to work for your customer?”. Combining our expertise, we can match the right interactivity tools to your business challenges.
Campaign performance and results
We measure the performance and results of each email campaign based on how long customers spend reading emails and how they’re engaging in them. We’re always looking at how we can improve personalised journeys.
We’ll also look at instances where the customer engaged but then nothing happened – they didn’t convert to a sale or get back in contact with the brands. We need to know what that data is and find out what communications were driving them.
“We create even more unexpected and personalised experiences for each customer”
Over a period of time, we monitor the trends and offer nuggets of advice so the next campaign can be that little bit better. We find new ways of continuously improving the customer relationship.
Test, test, test
What’s going to get the customer to open an email? There is never going to be an end to testing because things change. Our philosopy is test, test and test again. We use software for this, along with artificial intelligence, to create compelling subject lines and pre-headers.