Does Black Friday make money for SMEs? Look at the data

Writing for the Telegraph, Profusion MD Guy Marson discusses how businesses can use data to determine if promotions like Black Friday will work for them.

Whether it’s Black Friday, Cyber Monday or Single’s Day, our calendars are filling up with events that promise rock-bottom prices and deals that we simply cannot miss.

In 2015, shoppers spent £3.3bn across the Black Friday and Cyber Monday weekend, spending more than £2bn on the former alone. Looking at those figures, it’s easy to see why a business would want to get involved – to attract new customers and build their brand.

Read more here.